Book chapter
'Daddy, Why do we Celebrate SG50?' A Response to a child regarding Singapore's Golden Jubilee
Commercial Nationalism and Tourism: Selling the National Story, pp.239-250
Channel View Publications
2017
Abstract
This book combines academic analysis and critical exploration to examine national narratives in the context of tourism and events around the world. It explores how particular narratives are woven to tell (and sell) a national story. By deconstructing images of the nation, it closely examines how national texts create key archival imagery that can promote tourism and events while also shaping national identity. It investigates the complex relationship between state appropriation of marketing strategies and the commercial use of nationalist discourses. The book aims to demystify the ways in which the nation is imagined by key organisers and organisations and then communicated to millions.
Details
- Title
- 'Daddy, Why do we Celebrate SG50?' A Response to a child regarding Singapore's Golden Jubilee
- Authors
- Aaron Tham (Author) - University of the Sunshine Coast - Faculty of Arts, Business and Law
- Contributors
- Leanne White (Editor)
- Publication details
- Commercial Nationalism and Tourism: Selling the National Story, pp.239-250
- Publisher
- Channel View Publications
- Date published
- 2017
- ISBN
- 9781845415914
- Organisation Unit
- School of Business and Creative Industries; Indigenous and Transcultural Research Centre; University of the Sunshine Coast, Queensland; USC Business School - Legacy
- Language
- English
- Record Identifier
- 99450315702621
- Output Type
- Book chapter
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