Book chapter
Case study: Campers, glampers and #vanlife: The pursuit of freedom and adventure
Consumer Behaviour: Buying, Having Being, 4th Edition, pp.169-171
Pearson Education Australia, 4th Edition
2018
Abstract
The only Australian-adapted marketing text that utilises up-to-date content and provides a multi-perspective approach for students and instructors. Readers are provided with a balanced look of the complexity of consumer behaviour theory with the need to make sense of the concepts for the real world. The ideas presented are grounded in real-world examples to bring to life the research upon which the text is built. A blend of contemporary and distinctive theories have been integrated, representing cognitive, emotional, behavioural and cultural schools of thought throughout the book. [Book Synopsis]
Details
- Title
- Case study: Campers, glampers and #vanlife: The pursuit of freedom and adventure
- Authors
- Maria Raciti (Author) - University of the Sunshine Coast - Faculty of Arts, Business and Law
- Contributors
- Michael R Solomon (Editor)Rebekah Russell-Bennett (Editor)Josephine Previte (Editor)
- Publication details
- Consumer Behaviour: Buying, Having Being, 4th Edition, pp.169-171
- Publisher
- Pearson Education Australia
- Date published
- 2018
- Edition
- 4th Edition
- ISBN
- 9781488616952
- Organisation Unit
- School of Business and Creative Industries; Indigenous and Transcultural Research Centre; University of the Sunshine Coast, Queensland; USC Business School - Legacy; Sustainability Research Cluster
- Language
- English
- Record Identifier
- 99450640702621
- Output Type
- Book chapter
Metrics
667 Record Views