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Case Study: A Tale of Two Countries
Book chapter   Peer reviewed

Case Study: A Tale of Two Countries

Cheryl J Rivers
Global Business Today: an Asia-Pacific perspective, pp.214-215
McGraw-Hill Australia
2007
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http://www.mcgraw-hill.com.auView
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Abstract

Business and Management international business
For many years, Charles Hill's Global Business Today has been recognised by academics and students as a well-structured text that presents the key concepts in international business. This tradition is continued in an Australian adaptation by Thomas Cronk and Rumintha Wickramasekera, both from Queensland University of Technology. Global Business Today: An Asia Pacific Perspective is comprehensive and up-to-date. It combines a world-wide orientation with an emphasis on the strategic issues that impact global business in our region. There is tight and integrated flow between chapters and a strong focus on managerial implications. The writing style is engaging and accessible, with many regional examples to illustrate the relevance of business theory to students. Key features include: * A rich array of Asia Pacific photos, examples and data, as well as case studies from Australia and New Zealand. * Boxed features to demonstrate the link between theory and practice in international business. * Regionally relevant case studies in each chapter (topics include Drizabone's expansion strategies into NZ, Europe and the US, as well as the recent Qantas takeover bid). * Topical issues (global warming) and significant recent events (ENRON, HIH and AWB) are highlighted. [Book Synopsis]

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