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Case Study 10: From Grenfield to Graduates: University of the Sunshine Coast
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Case Study 10: From Grenfield to Graduates: University of the Sunshine Coast

Paul Corcoran and Selina Tomasich
Strategic management: Competitiveness & Globalisation: Asia Pacific, 3rd Edition, pp.560-565
Nelson Learning Australia, 3rd Edition
2008

Abstract

Specialist Studies in Education university case study technology learning
The strategic management process is the full set of commitments, decisions and actions required for a firm to achieve strategic competitiveness and earn above average returns. Using the strategic management process to explain what firms should do to achieve strategic competitiveness and earn above average returns, Hanson and Dowling provides a systematic skill building coverage of strategy. Strategic Management examines two models for how firms can gain strategic inputs, with emphasis on the resource-based approach. This approach suggests that a firm's unique resources and capabilities are the critical link to strategic competitiveness. Of the many strategy theories abound, the resource-based approach taken adopted by this text is the leading view. [Book Synopsis]

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