Book chapter
Bounded rationality and social marketing: Opportunity costs and satisficing may be influencing program participation and outcomes
Australian Association of Social Marketing Viewpoint, Vol.7(2), pp.2-3
Australian Association of Social Marketing
2018
Abstract
No abstract available.
Details
- Title
- Bounded rationality and social marketing: Opportunity costs and satisficing may be influencing program participation and outcomes
- Authors
- Maria Raciti (Author) - University of the Sunshine Coast - Faculty of Arts, Business and Law
- Publication details
- Australian Association of Social Marketing Viewpoint, Vol.7(2), pp.2-3
- Publisher
- Australian Association of Social Marketing
- Date published
- 2018
- ISBN
- 9780987474360
- Copyright note
- Copyright © 2018 Australian Association of Social Marketing. Reproduced here with kind permission.
- Organisation Unit
- School of Business and Creative Industries; Indigenous and Transcultural Research Centre; University of the Sunshine Coast, Queensland; USC Business School - Legacy; Sustainability Research Cluster
- Language
- English
- Record Identifier
- 99451099902621
- Output Type
- Book chapter
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