Book chapter
A case study on 'Kleenmaid: Moving towards formal planning'
Strategic Management - An Integrated Approach, 2nd Australasian Edition, pp.C9-C15
John Wiley & Sons Australia, Limited, 2nd Australasian Edition
2006
Abstract
The second edition of this popular text has been thoroughly updated to reflect contemporary developments in strategic management theory and its applications to Australasian organisations. Based on the original Hill and Jones text, the 2nd Australasian editions's thirteen chapters have been chosen and sequenced to reflect the contents of the typical 12 to 13 week teaching Semester. Solid theory coverage includes the latest research in the field, complemented by a wide range of case studies and real word examples. The strategic management applications focus of the text is achieved through a balanced coverage of small to medium sized enterprises versus multinational corporations, product versus service industries, and public versus private sector organisations. [Book Synopsis]
Details
- Title
- A case study on 'Kleenmaid: Moving towards formal planning'
- Authors
- Bishnu Sharma (Author) - University of the Sunshine Coast - Faculty of BusinessK Scott (Author)Paul Corcoran (Author) - University of the Sunshine Coast - Faculty of BusinessWayne A Graham (Author) - University of the Sunshine Coast - Faculty of Business
- Contributors
- Charles W L Hill (Editor)
- Publication details
- Strategic Management - An Integrated Approach, 2nd Australasian Edition, pp.C9-C15
- Publisher
- John Wiley & Sons Australia, Limited
- Date published
- 2006
- Edition
- 2nd Australasian Edition
- ISBN
- 0470809299
- Organisation Unit
- School of Business and Creative Industries; Faculty of Arts, Business and Law; Indigenous and Transcultural Research Centre; University of the Sunshine Coast, Queensland; USC Business School - Legacy
- Language
- English
- Record Identifier
- 99449354102621
- Output Type
- Book chapter
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