Zapping In: Advertising Account Planning: Analogue Past. Digital Present. Cyber Future

Book

Rod McCulloch

UNESCO APNIEVE Australia Publishing

2015

Abstract

Marketing

Communication and Media Studies

advertising

planning

No abstract available.

Title: Zapping In: Advertising Account Planning: Analogue Past. Digital Present. Cyber Future
Authors: Rod McCulloch (Author) - University of the Sunshine Coast - Faculty of Arts and Business
Publisher: UNESCO APNIEVE Australia Publishing
Date published: 2015
ISBN: 9780994185310
Organisation Unit: University of the Sunshine Coast, Queensland; School of Creative Industries - Legacy
Language: English
Record Identifier: 99450095402621
Output Type: Book

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