Strategic Marketing in Telecommunications: How to Win Customers, Eliminate Churn, and Increase Profits in the Telecom Marketplace

Book

Peer reviewed

Maureen Rhemann

Aegis Publishing Group

2000

Abstract

Business and Management

telecommunication

marketing

No abstract available.

Title: Strategic Marketing in Telecommunications: How to Win Customers, Eliminate Churn, and Increase Profits in the Telecom Marketplace
Authors: Maureen Rhemann (Author) - University of the Sunshine Coast - Faculty of Arts, Business and Law
Publication details: 224
Publisher: Aegis Publishing Group
Date published: 2000
ISBN: 9781890154172
Organisation Unit: School of Social Sciences - Legacy; University of the Sunshine Coast, Queensland
Language: English
Record Identifier: 99451191602621
Output Type: Book

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