Book
Public Relations and Strategic Communication
Oxford University Press
2019
Abstract
Public Relations and Strategic Communication provides a comprehensive introduction into public relations and the building blocks of strategic communication that support its practice. It questions conventional methods and approaches public relations as a media-centered, people-focused, transcultural, and transnational effort, integrating traditional and social media throughout. This text explores the theories of public relations and asks you to apply them to real and contemporary scenarios so you can experience how the theories will function in real life. These practical elements will prompt you to take a proactive approach to your studies, and provide you with a real understanding of what it is like to work in the industry.
Details
- Title
- Public Relations and Strategic Communication
- Authors
- Karen E Sutherland (Author) - University of the Sunshine CoastSaira Ali (Author) - University of the Sunshine CoastUmi M Khattab (Author) - University of the Sunshine Coast
- Publication details
- 416
- Publisher
- Oxford University Press
- Date published
- 2019
- ISBN
- 9780190304607
- Organisation Unit
- School of Business and Creative Industries; University of the Sunshine Coast, Queensland; School of Creative Industries - Legacy
- Language
- English
- Record Identifier
- 99451608702621
- Output Type
- Book
Metrics
452 Record Views