Blog
The future of behavioural science in post-pandemic Australia
QUT Centre for Behavioural Economics, Society and Technology (BEST) Blog, Vol.8 March 2022
Queensland University of Technology
2022
Appears in COVID-19 Research
Abstract
Behaviour change is a fundamental component of social marketing programs. The pandemic has created new challenges and opportunities for social marketers (like me), behavioural economists and others who fall under the umbrella of behavioural science. We will encounter new post-pandemic behaviours to address and may find that previous approaches are no longer practical or as effective as they were pre-pandemic. Like many in the behavioural sciences, I too have been horizon scanning and pondering the possible behaviour change futures that may unfold. I’ve organised my initial thoughts on what this brave new world will look like into three themes.
Theme 1: Apathy and resistance to behaviour change in a post-pandemic world.
Theme 2: Doing battle with the infodemic.
Theme 3: The quantum leap in the social machine —accelerated digital adoption, AI-powered predictions and mass digital surveillance.
Details
- Title
- The future of behavioural science in post-pandemic Australia
- Authors
- Maria Raciti (Author) - University of the Sunshine Coast, Queensland, Indigenous and Transcultural Research Centre - Legacy
- Publication details
- QUT Centre for Behavioural Economics, Society and Technology (BEST) Blog, Vol.8 March 2022
- Publisher
- Queensland University of Technology
- Date published
- 2022
- Organisation Unit
- School of Business and Creative Industries; Indigenous and Transcultural Research Centre; Sustainability Research Cluster
- Language
- English
- Record Identifier
- 99616808602621
- Output Type
- Blog
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