Blog
Tennant’s nostalgic return to Doctor Who a risky – but compelling - marketing move
UniSC News, Vol.6 October 2023
University of the Sunshine Coast
2023
Abstract
David Tennant’s return to his most iconic role as Doctor Who is a savvy business and marketing choice, but it does risk upsetting die-hard fans.
Doctor Who is the longest running science fiction television show in history, celebrating its 60th anniversary this year with 862 episodes, 14 different actors in the key role and millions of viewers globally.
The show was off the air from 1989 to 2005, and Tennant is acknowledged as the Doctor that ensured the revival returned the franchise to its status as a cultural icon in 2005. Up to 13 million United Kingdom viewers, averaging 8 million per episode, tuned in during Tennant’s time on the show.
Details
- Title
- Tennant’s nostalgic return to Doctor Who a risky – but compelling - marketing move
- Authors
- Jacqueline Burgess - University of the Sunshine Coast, Queensland, Engage Research Lab
- Publication details
- UniSC News, Vol.6 October 2023
- Publisher
- University of the Sunshine Coast
- Date published
- 2023
- Organisation Unit
- School of Business and Creative Industries; Engage Research Lab
- Language
- English
- Record Identifier
- 991144234202621
- Output Type
- Blog
Metrics
20 Record Views