At the Sunshine Coast Event Industry Association (SCEIA) recent industry forum the impact of the cost-of-living crisis on Sunshine Coast events was discussed by our panel of experts.
A question from the floor was raised. “Our event is a small community event (300 attendees to a ukulele festival) whose government funding is about to expire. We’ve never charged an entry fee. How do we put a price on entry without losing our audience?”
A summary of the response discussion was that it all comes down to the value proposition.