Blog
How Paris 2024 became the most meme-d Olympics ever
UniSC News, Vol.15 August 2024
University of the Sunshine Coast
2024
Abstract
Paris 2024 might go down in history as the most meme-d sporting event ever. Traditionally, the International Olympic Committee (IOC) has focused on broadcast media such as free-to-air television as its primary medium, with rights holders paying big bucks.
In Australia, Channel 9 reportedly paid A$305 million to secure the rights to broadcast the next five games, through to Brisbane 2032.
In previous games, the IOC has also taken a strict approach to sharing and resharing content across platforms. However, this is beginning to change, with the committee unveiling a new social media policy for athletes, coaches and other staff ahead of Paris 2024. Importantly, this new strategy allows athletes to post about their sponsors, which helps them build their brand and make money.
Details
- Title
- How Paris 2024 became the most meme-d Olympics ever
- Authors
- Naomi Smith - University of the Sunshine Coast, Queensland, School of Law and Society
- Publication details
- UniSC News, Vol.15 August 2024
- Publisher
- University of the Sunshine Coast
- Date published
- 2024
- Organisation Unit
- School of Law and Society
- Language
- English
- Record Identifier
- 991095744602621
- Output Type
- Blog
Metrics
17 Record Views