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A Closer Look at Anticipated Regret and Its Impact on Behaviour
Blog

A Closer Look at Anticipated Regret and Its Impact on Behaviour

Michelle Smytheman and Maria Raciti
BEST Blogs, Vol.12 June 2023
Queensland University of Technology, Centre for Behavioural Economics, Society and Technology
2023
url
https://research.qut.edu.au/best/a-closer-look-at-anticipated-regret-and-its-impact-on-behaviour/View
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Abstract

consumer behaviour

The BEST 2023 Conference held in February provided a platform for some intriguing presentations on human behaviour. It was a delightful opportunity to present our early work on anticipated regret and the role it plays when people face significant life choices, such as choosing a life partner, starting a business, buying a home, relocating, quitting a harmful habit, or pursuing higher education.

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