Abstract
What Chefs Want When Buying Australian Seafood
Proceedings of the 2013 International Food Marketing Research Symposium: Part 2, pp.140-141
International Food Marketing Research Symposium, 2013 (Budapest, Hungary, 20-Jun-2013–21-Jun-2013)
2013
Abstract
The food service sector is a significant sector of the food industry and yet little research has considered how and why chefs make purchasing decisions. This paper explores how and why chefs make purchasing decisions for seafood to provide a basis from which the various stakeholders involved in seafood, fishers, farmers, and wholesalers can improve their business operations. Interviews were conducted with 68 chefs from three major cities in Australia. Results indicate that chefs purchase from multiple suppliers with key drivers being consistency of quality and supply. Suppliers act as double gatekeepers, with little information going from chefs to producers and vice versa. Based on the findings strategies are posited for both producers and wholesalers to better serve the food service sector.
Details
- Title
- What Chefs Want When Buying Australian Seafood
- Authors
- J Howieson (Author) - Curtin UniversityMeredith A Lawley (Author) - University of the Sunshine Coast - Faculty of Arts and Business
- Contributors
- John Stanton (Editor)Mark Lang (Editor)Vasa Laszlo (Editor)
- Publication details
- Proceedings of the 2013 International Food Marketing Research Symposium: Part 2, pp.140-141
- Conference details
- International Food Marketing Research Symposium, 2013 (Budapest, Hungary, 20-Jun-2013–21-Jun-2013)
- Publisher
- Institute of Food Products Marketing
- Date published
- 2013
- ISBN
- 9780985608019
- Copyright note
- Copyright © 2013 Institute of Food Products Marketing. Reproduced here with kind permission of the copyright holder.
- Organisation Unit
- School of Business and Creative Industries; University of the Sunshine Coast, Queensland; USC Business School - Legacy
- Language
- English
- Record Identifier
- 99450399602621
- Output Type
- Abstract
Metrics
24 File views/ downloads
834 Record Views