Value of social marketing mobile phone games for quitting smoking

Abstract

Peer reviewed

Rory Mulcahy and Rebekah Russell-Bennett

Agents of Change Summit (San Diego, United States, 08-Feb-2016–09-Feb-2016)

2016

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Title: Value of social marketing mobile phone games for quitting smoking
Authors: Rory Mulcahy (Author) - Queensland University of Technology
Rebekah Russell-Bennett (Author) - Queensland University of Technology
Conference details: Agents of Change Summit (San Diego, United States, 08-Feb-2016–09-Feb-2016)
Publisher: AOC Summit
Date published: 2016
Organisation Unit: School of Business and Creative Industries; University of the Sunshine Coast, Queensland; USC Business School - Legacy
Language: English
Record Identifier: 99449622002621
Output Type: Abstract

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