Abstract
Understanding Evaluations of Video Game Brand Authenticity
Abstract Book: 10th Annual International Colloquium on Branding, pp.21-22
Annual International Colloquium on Branding, 10th (Athens, Greece, 25-Jul-2022 - 28-Jul-2022)
2022
Abstract
No abstract available.
Details
- Title
- Understanding Evaluations of Video Game Brand Authenticity
- Authors
- Jacqueline Burgess (Author) - University of the Sunshine Coast, Queensland, School of Business and Creative Industries
- Publication details
- Abstract Book: 10th Annual International Colloquium on Branding, pp.21-22
- Conference details
- Annual International Colloquium on Branding, 10th (Athens, Greece, 25-Jul-2022 - 28-Jul-2022)
- Publisher
- Athens Institute for Education and Research
- Organisation Unit
- School of Business and Creative Industries; University of the Sunshine Coast, Queensland; Engage Research Lab
- Language
- English
- Record Identifier
- 99659595102621
- Output Type
- Abstract
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