Abstract
The study focuses on the strong potential and growing popularity of the health-related tourism industry. It aims to provide strategic development for Japan to be a leading destination for the medical and health tourism industry by comparing the cases of Singapore and Hungary. An overview of the industry, the current situation, concerning issues and directions to pursue for the successful development of the health-related tourism industry in each of the three countries will be investigated. It will include conducting a field survey involving stakeholders from these countries. The study will provide a strategic analysis for the sustainable and efficient development of the health tourism industry in Japan to create the optimal approach that can help national economy.