Social marketers playing to win? Experiential value creation in social marketing mobile games

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Rory Mulcahy and Kerri-Ann Kuhn

Proceedings of the 2014 International Social Marketing Conference, pp.1-6

International Social Marketing (ISM) Conference: Scaling the twin peaks of rigour and relevance, 2014 (Melbourne, Australia, 17-Jul-2014–18-Jul-2014)

2014

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Marketing

experiential value

value creation

mobile games

technology

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Title: Social marketers playing to win? Experiential value creation in social marketing mobile games
Authors: Rory Mulcahy (Author) - Queensland University of Technology
Kerri-Ann Kuhn (Author) - Queensland University of Technology
Publication details: Proceedings of the 2014 International Social Marketing Conference, pp.1-6
Conference details: International Social Marketing (ISM) Conference: Scaling the twin peaks of rigour and relevance, 2014 (Melbourne, Australia, 17-Jul-2014–18-Jul-2014)
Publisher: Australian Association of Social Marketing
Date published: 2014
Organisation Unit: School of Business and Creative Industries; University of the Sunshine Coast, Queensland; USC Business School - Legacy
Language: English
Record Identifier: 99449114102621
Output Type: Abstract

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