Logo image
Back
Segments in the wellness tourism: The case of Queensland, Australia
Abstract   Peer reviewed

Segments in the wellness tourism: The case of Queensland, Australia

Zifei Cheng, Timothy J Lee and Bo Ram Lim
Program and Abstrcts for the ANZALS 10th Biennial Conference, p.66
Australian and New Zealand Association of Leisure Studies (ANZALS) Biennial Conference, 10th (Dunedin, New Zealand, 06-Dec-2011–08-Dec-2011)
2011
url
https://anzals.org.au/conferences/past-conferencesView
Webpage

Abstract

Tourism
Wellness tourism has witnessed a growing popularity and significance in the global tourism industry over the last decades. This trend has implications for tourism development academically and commercially. In the literature, wellness tourism is specifically examined and investigated in the regions of Europe, Asia as well as Canada and the USA. It is noted that there is little research of wellness tourism in the Australian context. The significance of this study lies in its commitment and contribution to the research gaps in wellness tourism and its potential markets in Queensland, Australia. The purpose of this study is to explore the emergence of wellness tourism and identify potential wellness tourism segments in Queensland, Australia, based on factors related to tourists' lifestyle. Specifically, the lifestyle segmentation method is applied. The data concerning tourist profiles were collected by an electronic questionnaire and analyzed by using Principal Component Analysis (PCA) and K-means cluster analysis. The results reveal a number of different wellness tourist segments and provide more comprehensive information on wellness tourism in the Australian context. Moreover, the study provides the implications for tour operators, governments and community in Queensland to strategically manage and broaden the wellness tourism markets.

Details

Metrics

46 Record Views
Logo image