Abstract
Internet-enabled international entrepreneurship. A conceptual exploration of the link between a firm’s resource base, dynamic capabilities and international market performance
Australian and New Zealand Marketing Academy Conference (ANZMAC): Marketing in the Age of Consumerism: Jekyll or Hyde?, 2011 (Perth, Australia, 28-Nov-2011–30-Nov-2011)
2011
Abstract
It has been suggested that the accumulation of valuable resources and capabilities, such as Internet application, is not enough to support a firm's sustainable competitive advantage, especially for high technology-mediated firms; which often operate in fast changing dynamic environments. While the idea of 'Internet-enabled resources and capabilities' has been recognised by RBV theorists, the notion has largely been ignored in conceptual and empirical studies. Given this finding, a conceptual framework is constructed and research issues are then developed in order to focus attention on the relationship between, the Internet and a firm's resource base, dynamic capabilities and international market performance. We postulate that successful Internet-enabled market performance arises from those international entrepreneurial-oriented firms which encompass: international vision, international business experience, Internet-international marketing capabilities and international networking capabilities. Recommendations for future theory development are presented, along with the implications for international entrepreneurial managers in Australian small and medium sized firms.
Details
- Title
- Internet-enabled international entrepreneurship. A conceptual exploration of the link between a firm’s resource base, dynamic capabilities and international market performance
- Authors
- Charmaine Glavas (Author) - Queensland University of TechnologyShane Mathews (Author) - Queensland University of Technology
- Conference details
- Australian and New Zealand Marketing Academy Conference (ANZMAC): Marketing in the Age of Consumerism: Jekyll or Hyde?, 2011 (Perth, Australia, 28-Nov-2011–30-Nov-2011)
- Publisher
- Australian and New Zealand Marketing Academy (ANZMAC)
- Date published
- 2011
- Copyright note
- Copyright © 2011 ANZMAC and the authors. Reproduced with permission of the copyright holder.
- Organisation Unit
- University of the Sunshine Coast, Queensland
- Language
- English
- Record Identifier
- 99448734302621
- Output Type
- Abstract
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