Abstract
G2G (Government to Government) partnership between the UAE and South Korea for Medical Tourism in South Korea
5th AHTMM Conference Proceedings, 2015, pp.597-598
Advances in Hospitality and Tourism Marketing and Management Conference, 5th (Beppu, Japan, 18-Jun-2015–21-Jun-2015)
2015
Abstract
This study analyzed articles and statistics on medical tourism and global healthcare from the Korea Tourism Organization (KTO), the Ministry of Health and Welfare (MOHW), the Korea Health Industry Development Institute (KHIDI), and the Korean International Medical Association (KIMA). These sources are highly representative and well regarded portal websites for the medical tourism industry in Korea. The article aims to enhance the understanding of the G2G partnership as a new successful movement for the industry between the UAE and S. Korea. The study contributes theoretically and practically by examining the partnership, process, and outcome in this booming industry. The understanding gained through this analysis can be used to sustain the growth in the number of medical tourists in S. Korea from the UAE by comparing marketing methods and components of the partnership to see which initiatives were the most effective. These findings can also be used to develop medical tourism partnerships between S. Korea and other countries, particularly those in the Middle East as they will be most relevant to this research. As more people can enjoy the benefits of medical tourism, analysis like this can guide marketing and partnership efforts to gain the maximum economic benefit for S. Korea and the best medical results for patients.
Details
- Title
- G2G (Government to Government) partnership between the UAE and South Korea for Medical Tourism in South Korea
- Authors
- Heeran Jamie Cho (Author) - Hallym University, South KoreaTimothy J Lee (Author) - Ritsumeikan Asia Pacific University, Japan
- Contributors
- Dogan Gursoy (Editor)Medet Yolal (Editor)Timothy J Lee (Editor)
- Publication details
- 5th AHTMM Conference Proceedings, 2015, pp.597-598
- Conference details
- Advances in Hospitality and Tourism Marketing and Management Conference, 5th (Beppu, Japan, 18-Jun-2015–21-Jun-2015)
- Publisher
- Ritsumeikan Asia Pacific University
- Date published
- 2015
- ISBN
- 9780996424400
- Organisation Unit
- University of the Sunshine Coast, Queensland; Sustainability Research Cluster
- Language
- English
- Record Identifier
- 99450820202621
- Output Type
- Abstract
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