Abstract
From Maroochydore to Madison Avenue: an international study tour approach to work-integrated learning
2012 Learning & Teaching Week Program, p.12
Learning & Teaching Week, 2012 (Sunshine Coast, Australia, 20-Aug-2012–24-Aug-2012)
2012
Abstract
Learning and teaching strategies are changing as one contemporary view of education is to prepare students for effective participation in professional practice. Within the School of Communication at the University of the Sunshine Coast the focus is on students learning by engaging with the physical context in which practice occurs to help equip them with the skills, attributes and competencies that can best be learned in the workplace. One example is the Advertising Industry Study Tour to New York in November 2012. The tour is predicated on the notion of learning through engagement, providing an opportunity for second year Creative Advertising students to engage with the world's most influential creative, strategic and digital media agencies in New York. For participating students the study tour will provide, first hand, unique and valuable insights into the evolving media communications arena. They will return to USC with a global perspective that will both help inform their on-going studies and provide them with a unique and differentiating basis for a career in advertising. For all USC students, the tour provides an opportunity to learn from and be inspired by the group's experiences. For the University, the tour represents a demonstrable commitment to the development of industry-ready graduates with a global perspective gained through international learning experiences. Finally, for the academy the tour will provide the opportunity to integrate learning outcomes into other WIL courses for the benefit of all USC students.
Details
- Title
- From Maroochydore to Madison Avenue: an international study tour approach to work-integrated learning
- Authors
- Rod McCulloch (Author) - University of the Sunshine Coast - Faculty of Arts and Business
- Publication details
- 2012 Learning & Teaching Week Program, p.12
- Conference details
- Learning & Teaching Week, 2012 (Sunshine Coast, Australia, 20-Aug-2012–24-Aug-2012)
- Publisher
- University of the Sunshine Coast
- Date published
- 2012
- Copyright note
- Copyright © 2012 The Author. Reproduced with the permission of the author.
- Organisation Unit
- University of the Sunshine Coast, Queensland; School of Creative Industries - Legacy
- Language
- English
- Record Identifier
- 99448754602621
- Output Type
- Abstract
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