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Country and the Campus: Conceptualising Aboriginal Students University Experience
Abstract   Open access   Peer reviewed

Country and the Campus: Conceptualising Aboriginal Students University Experience

Maria Raciti, Jennifer Carter, Kathryn Gilbey and David Hollinsworth
International Social Marketing Conference 2016: Conference Proceedings, pp.33-38
International Social Marketing Conference 2016: Societal Wellbeing (Wollongong, Australia, 25-Sep-2016–27-Sep-2016)
2016
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Abstract

Specialist Studies in Education Marketing
Enhancing the quality of life of individuals, communities and societies as a whole is the guiding tenet of social marketing (French and Gordon, 2015). The inequalities faced by minority groups such as Australian Aboriginal peoples, is an area in which social marketers can assist. Improving the educational attainment of Aboriginal Australians is a stated priority of the Council of Australian Governments' (COAG, 2009) 'closing the gap' policy. The participation of Aboriginal Australians in higher education varies across universities, yet remains below parity with the population percentage (Gale and Parker, 2013). This paper conceptualises how Aboriginal peoples' concept of Country is latent within the university campus experience yet is important to fostering cultural safety and, ergo, educational attainment.

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