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Corporate Social Responsibility Across Borders: How do Social and Organizational Contexts Influence Company Attitude to CSR?
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Corporate Social Responsibility Across Borders: How do Social and Organizational Contexts Influence Company Attitude to CSR?

Cheryl J Rivers and X H Yang
Proceedings of the 48th Annual Meeting of the Academy of International Business
Academy of International Business Annual Meeting: From the Silk Road to Global Networks: Harnessing the Power of People in International Business, 2006 (Beijing, China, 23-Jun-2006–26-Jun-2006)
2006
url
http://aib.msu.edu/publications/confproceed.aspView
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Abstract

Business and Management corporate social responsibility
Differences in attitudes toward corporate social responsibility (CSR) can be a barrier to the successful formation of international joint ventures. This paper extends current understanding of the drivers of CSR by proposing a new model that shows the society-level and the organizational-level variables that influence a multinational enterprise's attitude to CSR. It is proposed that there will be cross-border differences in how CSR is approached because it is influenced by the government legislation, community voice, the presence and lobbying of Non-Government Organizations and by industry and third party codes of conduct. We also recognize that a corporation's attitude to CSR is influenced by its corporate culture, customers' expectations, shareholders' expectations and the expectations of its employees. The theoretical and practical implications of the model are discussed.

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