Conceptualising and understanding the drivers of advertising intrusiveness

Abstract

Peer reviewed

Aimee Riedel, Clinton S Weeks and Amanda T Beatson

Marketing in a Post-Disciplinary Era: ANZMAC 2016 Proceedings, pp.368-368

Australian and New Zealand Marketing Academy Conference, 2016 (Christchurch, New Zealand, 05-Dec-2016–07-Dec-2016)

2016

Files and links (1)

url

https://anzmac.wildapricot.org/resources/Pictures/ANZMAC%20proceedings%202016.pdfView

Published Version

intrusiveness

temporal disruptions

visual disruptions

online marketing

No abstract available.

Title: Conceptualising and understanding the drivers of advertising intrusiveness
Authors: Aimee Riedel (Author) - Queensland University of Technology
Clinton S Weeks (Author) - Queensland University of Technology
Amanda T Beatson (Author) - Queensland University of Technology
Publication details: Marketing in a Post-Disciplinary Era: ANZMAC 2016 Proceedings, pp.368-368
Conference details: Australian and New Zealand Marketing Academy Conference, 2016 (Christchurch, New Zealand, 05-Dec-2016–07-Dec-2016)
Publisher: Australian and New Zealand Marketing Academy
Date published: 2016
Organisation Unit: School of Business and Creative Industries; University of the Sunshine Coast, Queensland
Language: English
Record Identifier: 99513898402621
Output Type: Abstract

15 Record Views