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Abstract
Conceptualising Indigenous brand storytelling
Conference Proceedings of the International Social Marketing Conference, pp.80-83
International Social Marketing Conference , 2022 (Virtual, 08-Feb-2022–09-Feb-2022)
2022
Abstract
Growth in Indigenous businesses in Australia has significantly increased over the last decade. This growth results from a combination of government support programs and policy mandates, along with the rise of community-based entities, such as Supply Nation, Indigenous Chambers of Commerce and Indigenous Business Australia (Commonwealth of Australia, 2018). These mechanisms have attempted to encourage corporate and government sectors to make real, targeted commitments to engaging with and procuring goods and services from majority Indigenous owned businesses across a variety of sectors (Commonwealth of Australia, 2018). Whereas these changes have stimulated demand for Indigenous goods and services in national, local and state government departments, the uptake by corporations and small to medium enterprises appears patchy and difficult to accurately measure.
Details
- Title
- Conceptualising Indigenous brand storytelling
- Authors
- Carly Forrest (Author) - University of the Sunshine Coast, Queensland, School of Business and Creative IndustriesMaria Raciti (Author) - University of the Sunshine Coast, Queensland, School of Business and Creative Industries
- Publication details
- Conference Proceedings of the International Social Marketing Conference, pp.80-83
- Conference details
- International Social Marketing Conference , 2022 (Virtual, 08-Feb-2022–09-Feb-2022)
- Publisher
- Australian Association of Social Marketing
- Date published
- 2022
- Copyright note
- This conference proceeding is licensed under a Creative Commons Attribution 4.0 International licence. You are free to copy, communicate and adapt this work, so long as you attribute Australian Association of Social Marketing and the authors.
- Organisation Unit
- School of Business and Creative Industries; Indigenous and Transcultural Research Centre; University of the Sunshine Coast, Queensland; Sustainability Research Cluster
- Language
- English
- Record Identifier
- 99608808202621
- Output Type
- Abstract
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