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Co-creation orientation and value creation of high technology ventures
Abstract   Peer reviewed

Co-creation orientation and value creation of high technology ventures

Margarietha J de Villiers Scheepers, S Van Den Heever and E Venter
2015 Australian Centre for Entrepreneurship Research Exchange Conference Program, p.12
Australian Centre for Entrepreneurship Research Exchange (ACERE), 2015 (Adelaide, Australia, 03-Feb-2015–06-Feb-2015)
2015
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http://acereconference.com/wp-content/uploads/2015/01/ACERE-Program2015FINAL.pdfView
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Abstract

Business and Management Other Commerce, Management, Tourism and Services high technology ventures
High technology ventures globally tend to be growth ventures and are encouraged by policy makers, due to the benefits they bring to nations. High technology ventures have the ability to shape new industries and reinvent the economic base of nations from low cost manufacturers to high value added manufacturing and knowledge hubs. These changes are associated with job creation, increased competitiveness and the attraction of investment, both in developed and developing economies. Scholarly interest in how firm-level orientations influence the activities of a firm and generate behaviours intended to create value, have been conducted on high-technology ventures in a number of settings.

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