Abstract
Baby boomers and beyond: the changing mature market's evaluation of services
Proceedings of the 2006 University Research Conference, p.11
University Research Conference: Research Impact: Benefiting Society, 2006 (Sunshine Coast, Australia, 08-Nov-2006)
2006
Abstract
Baby boomers are now aged 40 to 60 and are still expected to be the most influential consumer segment between 1965 and 2025. The ageing of the baby boomers or the 'senior boom' will shape both global and local markets, and have a major economic and social impact on both private and government service providers, particularly from 2011 (as the oldest baby boomers turn 65, the beginning of traditional retirement) through to the 2030s. Additionally, regional coastal areas or 'sea change' areas, already experiencing increasing demand for increased infrastructure, also hold a higher percentage of older people than many other areas of Australia, and thus will be strongly affected by changing demands from the ageing population. Governments and other organisations supplying goods and services to the '40 plus' consumer market need to prepare to meet the challenge of this growing older population, that is mostly vital, active and possess great intellectual and financial wealth. These older consumers demand goods and services suitable to their needs and lifestyles, with increased demand in services such as leisure, transport, health, financial advice to name just a few and housing that is more suitable for the older market's changing needs. These combined facts mean that the mature age market will be a major market for the next thirty years and will remain of great interest to both private and public organisations who supply services for the changing and ageing population. Thus, increased understanding of these consumers' evaluation of service providers' performance will ultimately help improve these services for this increasing older market's needs, now and into the future. This research develops a statistical instrument that measures service performance from the customer's perspective and thus providing a performance evaluation tool that can be used to monitor service performance by both Government and private organisations.
Details
- Title
- Baby boomers and beyond: the changing mature market's evaluation of services
- Authors
- Wendy Spinks (Author) - University of the Sunshine Coast - Faculty of Business
- Publication details
- Proceedings of the 2006 University Research Conference, p.11
- Conference details
- University Research Conference: Research Impact: Benefiting Society, 2006 (Sunshine Coast, Australia, 08-Nov-2006)
- Publisher
- University of the Sunshine Coast
- Organisation Unit
- University of the Sunshine Coast, Queensland; USC Business School - Legacy
- Language
- English
- Record Identifier
- 99450071402621
- Output Type
- Abstract