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Assessing feasibility of film-induced tourism in Singapore
Abstract   Peer reviewed

Assessing feasibility of film-induced tourism in Singapore

Qiao Fei and Timothy J Lee
Conference Proceedings of the 4th AHTMM Conference, pp.61-62
Advances in Hospitality and Tourism Marketing and Management Conference, 4th (Mauritius, Africa, 25-Jun-2014–27-Jun-2014)
2014
url
http://www.ahtmm.com/wp-content/uploads/2016/08/Conference-Proceedings.pdfView
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Abstract

Tourism promotion of destination feasibility film-induced tourism Singapore
This paper discusses the feasibility of introducing film-induced tourism to Singapore. It compares the motivations and demographics of film-induced tourists with general tourists in an attempt to increase the understanding of film-induced tourists. The data was collected through questionnaires with tourists visiting the Singapore Visitors Centre in Singapore and three staff from different departments in the Singapore Tourism Board (STB). The results show that film-induced tourism is a small niche tourism market involving tourists who travel due to films. The results also show that both tourists and STB staff believe Singapore should have film-induced tourism. The reasons STB hesitates to introduce this niche tourism are lack of sufficient budget and quality scripts, and Singapore is currently emphasising other forms of tourism that guarantee increased tourist arrivals. Importantly, South Korea is a strong film-induced tourism competitor that has already established its position in this niche, thus hindering Singapore from venturing into an uncertain form of tourism. Overall, it was concluded that it is feasible for Singapore to use films to promote the country but STB would need to get behind such a move.

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