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An experimental investigation of the effects of idealised images in music video clips on male body satisfaction, mood states, and cognition
Abstract   Peer reviewed

An experimental investigation of the effects of idealised images in music video clips on male body satisfaction, mood states, and cognition

Kate Mulgrew and D Volcevski
Australian Journal of Psychology, Vol.59(Supplement 1), pp.48-49
Australasian Experimental Psychology Conference, 34th (Canberra, Australia, 13-Apr-2007–14-Apr-2007)
2007
url
https://doi.org/10.1080/00049530701658626View
Published Version

Abstract

Psychology body image music video clips male body satisfaction
Despite the growing recognition of the negative effects of thin-ideal representations in the media on women's body image, the corresponding effects on males have not been clearly established. This is the first study to experimentally investigate how the presentation of idealised and 'average' male bodies, as depicted in music video clips, affected men's body satisfaction, mood states, and cognitions over time. Ninety adult men (mean age = 26.55) viewed short segments of either appearance focused clips depicting idealised men, normal men, or appearance-neutral music clips. Participants completed pre- and multiple posttests measures of state body satisfaction and mood. A word stem completion task was used to measure schema activation. Participants exposed to idealised male images reported significantly lower confidence, lower satisfaction with their muscle tone and overall appearance, and more depression and anger compared to those who viewed normal or no males. These effects were short lived and did not persist over time. Additionally, there was no evidence of increased schema activation in the experimental group. These findings suggest that images of idealised, muscular males can negatively affect a broad range of men, not just those with specific vulnerability factors.

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