An (Extended) Abstract: Exploring Food Habit Formation in Young UK Families—The Case of Sustainable Seafood

M Musarskaya; Dawn Birch; J Memery

doi:10.1007/978-3-319-45596-9_46

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An (Extended) Abstract: Exploring Food Habit Formation in Young UK Families—The Case of Sustainable Seafood

M Musarskaya, Dawn Birch and J Memery

Creating Marketing Magic and Innovative Future Marketing Trends. Developments in Marketing Science: Proceedings of the Academy of Marketing Science, pp.231-235

Academy of Marketing Science Annual Conference, 44th (Orlando, United States, 18-May-2016–21-May-2016)

Developments in Marketing Science: Proceedings of the Academy of Marketing Science

2017

DOI: https://doi.org/10.1007/978-3-319-45596-9_46

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Abstract

Food Habit

Customer Relationship Management

Habit Formation

Consumption Habit

Seafood Product

Regular consumption of a well-balanced diet is an important factor for ensuring healthy nutrition, especially in children of primary school age. In particular, seafood products are key components of a healthy diet and are important culturally and ethically around the world (Affinita et al. 2013). The communication of a balanced and ethical diet and the achieved health benefits needs to be carefully balanced to take into account various family factors which influence eating habit formation in young children (Castaño et al. 2015). The family atmosphere is the first and most crucial place where children acquire the examples and principles of own eating habits. Indeed, this paper explores the effects of family eating habits on sustainable seafood consumption habit creation in children.

Details

Title: An (Extended) Abstract: Exploring Food Habit Formation in Young UK Families—The Case of Sustainable Seafood
Authors: M Musarskaya (Author) - Bournemouth University
Dawn Birch (Author) - Bournemouth University
J Memery (Author) - Bournemouth University
Publication details: Creating Marketing Magic and Innovative Future Marketing Trends. Developments in Marketing Science: Proceedings of the Academy of Marketing Science, pp.231-235
Conference details: Academy of Marketing Science Annual Conference, 44th (Orlando, United States, 18-May-2016–21-May-2016)
Series: Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Publisher: Springer
Date published: 2017
DOI: 10.1007/978-3-319-45596-9_46; 10.1007/978-3-319-45596-9
ISSN: 2363-6173; 2363-6165
ISBN: 9783319455969
Organisation Unit: University of the Sunshine Coast, Queensland; USC Business School - Legacy
Language: English
Record Identifier: 99513771302621
Output Type: Abstract

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