Brace yourself! Why managers should adopt a synthetic media incident response playbook in an age of falsity and synthetic media

Lucas Whittaker; Jan Kietzmann; Kate Letheren; Rory Mulcahy; Rebekah Russell-Bennett

doi:10.1016/j.bushor.2022.07.004

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Brace yourself! Why managers should adopt a synthetic media incident response playbook in an age of falsity and synthetic media

Journal article

Peer reviewed

Brace yourself! Why managers should adopt a synthetic media incident response playbook in an age of falsity and synthetic media

Lucas Whittaker, Jan Kietzmann, Kate Letheren, Rory Mulcahy and Rebekah Russell-Bennett

Business Horizons, Vol.66(2), pp.277-290

2023

DOI: https://doi.org/10.1016/j.bushor.2022.07.004

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Abstract

synthetic media

deepfakes

generative adversarial networks

artificial intelligence

falsity

fake news

cybersecurity

This article acts as a guide for managers to navigate through the looming threats presented by synthetic media (e.g., deepfakes and other media generated by artificial intelligence). It first offers a short overview of the evolution of media manipulation to provide context to the new era of synthetic media. Next, it presents the problems associated with synthetic media through the lens of veridicality and heuristics to illustrate how consumers have little choice but to believe what they see, read, and hear online. We outline the most likely and impactful types of synthetic media threats and attacks before we present a Synthetic Media Incident Response Playbook to inform managers about six specific phases to help them prepare, assess, detect, analyze, and recover from synthetic media incidents and to coordinate their lessons learned.

Details

Title: Brace yourself! Why managers should adopt a synthetic media incident response playbook in an age of falsity and synthetic media
Authors: Lucas Whittaker (Author) - Queensland University of Technology
Jan Kietzmann (Corresponding Author) - University of Victoria
Kate Letheren (Author) - Queensland University of Technology
Rory Mulcahy (Author) - University of the Sunshine Coast, Queensland, School of Business and Creative Industries
Rebekah Russell-Bennett (Author) - Queensland University of Technology
Publication details: Business Horizons, Vol.66(2), pp.277-290
Publisher: Elsevier Inc.
DOI: 10.1016/j.bushor.2022.07.004
ISSN: 1873-6068
Organisation Unit: School of Business and Creative Industries; University of the Sunshine Coast, Queensland
Language: English
Record Identifier: 99661598002621
Output Type: Journal article

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