Conference paper
Overcoming Social Media Barriers for Small Businesses
26th Annual SEAANZ Conference Proceedings, pp.1-12
Annual Small Enterprise Association of Australia and New Zealand Conference: Small business management in globally competative markets, 26th (Sydney, Australia, 11-Jul-2013–12-Jul-2013)
Small Enterprise Association of Australia and New Zealand
2013
Abstract
Despite an increasing number of small businesses using social media, many seem limited in their ability to effectively respond in an environment where consumers speak freely to a potentially global audience. Barriers to adoption exist that limit the effective use of these and other new technologies. The main barriers to active usage of social media included a lack of skill, knowledge, time and resources. However, there is limited research into how businesses can overcome barriers to the adoption of social media. One approach for overcoming barriers includes a synergistic relationship between university students supported within an academic based, industry project assist small businesses to gain skills and information while simultaneously providing students with real world experiences. This opportunity can offer small businesses a point of entry to understanding and utilising new technologies. This exploratory research investigates how a student-industry project aided in reducing the barriers to social media usage by small tourism-related businesses.
Details
- Title
- Overcoming Social Media Barriers for Small Businesses
- Authors
- Vikki Schaffer (Author) - University of the Sunshine Coast - Faculty of Arts and Business
- Publication details
- 26th Annual SEAANZ Conference Proceedings, pp.1-12
- Conference details
- Annual Small Enterprise Association of Australia and New Zealand Conference: Small business management in globally competative markets, 26th (Sydney, Australia, 11-Jul-2013–12-Jul-2013)
- Publisher
- Small Enterprise Association of Australia and New Zealand
- Date published
- 2013
- Copyright note
- Copyright © 2013 Schaffer. All rights reserved. This article may be used for research, teaching, and private study purposes. Any substantial or systematic reproduction, redistribution, reselling, loan, sub-licensing, systematic supply, or distribution in any form to anyone is expressly forbidden.
- Organisation Unit
- School of Business and Creative Industries; Australian Centre for Pacific Islands Research; University of the Sunshine Coast, Queensland; USC Business School - Legacy; Sustainability Research Cluster
- Language
- English
- Record Identifier
- 99449010402621
- Output Type
- Conference paper
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