Journal article
Foreign travelers' satisfaction with traditional Korean restaurants
International Journal of Hospitality Management, Vol.30(4), pp.982-989
2011
Abstract
Despite the tourism growth in Korea, foreign travelers remain dissatisfied with Korean restaurants. Accordingly, this research investigates the factors influencing foreign travelers' satisfaction with traditional Korean restaurants. Using a modified SERVQUAL scale, three dimensions of service quality ('intangibles', 'tangibles', and 'food') as well as expectation and value for money appear to positively influence foreign travelers' satisfaction with traditional Korean restaurants. In turn, foreign travelers' satisfaction has a positive influence on both their intention to revisit and their intention to recommend. The results of this study are useful to help restaurants develop strategies to strengthen foreign travelers' satisfaction with their experience at traditional Korean restaurants.
Details
- Title
- Foreign travelers' satisfaction with traditional Korean restaurants
- Authors
- Jang-Hyeon Nam (Author) - Kyungnam University, KoreaTimothy J Lee (Author) - University of Queensland
- Publication details
- International Journal of Hospitality Management, Vol.30(4), pp.982-989
- Publisher
- Pergamon
- Date published
- 2011
- DOI
- 10.1016/j.ijhm.2011.02.006
- ISSN
- 0278-4319; 0278-4319
- Organisation Unit
- University of the Sunshine Coast, Queensland; Sustainability Research Cluster
- Language
- English
- Record Identifier
- 99451435902621
- Output Type
- Journal article
Metrics
342 Record Views
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- Collaboration types
- Domestic collaboration
- International collaboration
- Web Of Science research areas
- Hospitality, Leisure, Sport & Tourism