eWOM in tourism and hospitality consumer behaviour: A review of the determinants of impact

Shahab Pourfakhimi; Willem J L Coetzee; Tara Duncan

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Abstract

eWOM in tourism and hospitality consumer behaviour: A review of the determinants of impact

Shahab Pourfakhimi, Willem J L Coetzee and Tara Duncan

Proceedings of the 30th CAUTHE Conference, pp.91-93

Council for Australian University Tourism and Hospitality Education Conference, 30th (Auckland, New Zealand, 10-Feb-2020–13-Feb-2020)

2019

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https://cauthe2020.exordo.com/files/papers/325/final_draft/Accepted_Paper_Template_eWOM_in_tourism_and_hospitality_consumer_behaviour_A_review_of_the_determinants_of_impact_FINAL.pdfView

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Abstract

Tourism

eWOM

consumer behaviour

eTourism

online reviews

tourism

hospitality

This paper provides a conceptual framework representing the major determinants of the impact of electronic word of mouth (eWOM) on consumer behaviour in tourism and hospitality. Constructed based on a systematic review of online consumer behaviour within and beyond the field of eTourism, the conceptual framework proposed in this paper classifies the most important determinants of the impact of eWOM on consumer behaviour in four categories of source-related, consumer-related, product-related and message-related determinants. Synthesising the body of literature on the determinants of the impact of eWOM on consumer behaviour provides eTourism academia with a summarised, comprehensive and systematic understanding of the well-established determinants of eWOM adoption and directs researchers in this field towards bridging the gap in our current understanding of eTourism consumer behaviour, by focusing on the less-studied aspects of this phenomenon.

Details

Title: eWOM in tourism and hospitality consumer behaviour: A review of the determinants of impact
Authors: Shahab Pourfakhimi (Author) - University of the Sunshine Coast
Willem J L Coetzee (Author) - University of Otago, New Zealand
Tara Duncan (Author) - Dalarna University, Sweden
Publication details: Proceedings of the 30th CAUTHE Conference, pp.91-93
Conference details: Council for Australian University Tourism and Hospitality Education Conference, 30th (Auckland, New Zealand, 10-Feb-2020–13-Feb-2020)
Publisher: Council for Australasian University Tourism and Hospitality Education
Date published: 2019
Organisation Unit: School of Business and Creative Industries; University of the Sunshine Coast, Queensland; USC Business School - Legacy; Sustainability Research Cluster
Language: English
Record Identifier: 99450811302621
Output Type: Abstract

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