Abstract
eWOM in tourism and hospitality consumer behaviour: A review of the determinants of impact
Proceedings of the 30th CAUTHE Conference, pp.91-93
Council for Australian University Tourism and Hospitality Education Conference, 30th (Auckland, New Zealand, 10-Feb-2020 - 13-Feb-2020)
2019
Abstract
This paper provides a conceptual framework representing the major determinants of the impact of electronic word of mouth (eWOM) on consumer behaviour in tourism and hospitality. Constructed based on a systematic review of online consumer behaviour within and beyond the field of eTourism, the conceptual framework proposed in this paper classifies the most important determinants of the impact of eWOM on consumer behaviour in four categories of source-related, consumer-related, product-related and message-related determinants. Synthesising the body of literature on the determinants of the impact of eWOM on consumer behaviour provides eTourism academia with a summarised, comprehensive and systematic understanding of the well-established determinants of eWOM adoption and directs researchers in this field towards bridging the gap in our current understanding of eTourism consumer behaviour, by focusing on the less-studied aspects of this phenomenon.
Details
- Title
- eWOM in tourism and hospitality consumer behaviour: A review of the determinants of impact
- Authors
- Shahab Pourfakhimi (Author) - University of the Sunshine CoastWillem J L Coetzee (Author) - University of Otago, New ZealandTara Duncan (Author) - Dalarna University, Sweden
- Publication details
- Proceedings of the 30th CAUTHE Conference, pp.91-93
- Conference details
- Council for Australian University Tourism and Hospitality Education Conference, 30th (Auckland, New Zealand, 10-Feb-2020 - 13-Feb-2020)
- Publisher
- Council for Australasian University Tourism and Hospitality Education
- Organisation Unit
- School of Business and Creative Industries; University of the Sunshine Coast, Queensland; USC Business School - Legacy; Sustainability Research Centre
- Language
- English
- Record Identifier
- 99450811302621
- Output Type
- Abstract
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