Book chapter
Research on business-to-business barter in Australia
Getting Better at Sensemaking, pp.353-384
Emerald Group Publishing Ltd.
2000
Abstract
Formalized business-to-business (corporate) barter is relatively new to the Australian business marketing and purchasing landscape. This is the first empirical study reported on business-to-business barter in Australia. Business-to-business barter operate
Details
- Title
- Research on business-to-business barter in Australia
- Authors
- P W Liesch (Author)Dawn Birch (Author)
- Contributors
- Arch G Woodside (Editor)
- Publication details
- Getting Better at Sensemaking, pp.353-384
- Publisher
- Emerald Group Publishing Ltd.
- DOI
- 10.1016/S1069-0964(00)09012-8
- ISBN
- 9780762306336
- Organisation Unit
- University of the Sunshine Coast, Queensland; USC Business School - Legacy
- Language
- English
- Record Identifier
- 99450344902621
- Output Type
- Book chapter
Metrics
224 Record Views