Conference paper
Bucking the Trend: Indian Print Media
Proceedings of the 2009 Journalism Education Association of Australia Conference, pp.1-14
Journalism Education Association of Australia (JEAA) Conference: Journalism Education in the Digital Age: Sharing Strategies and Experiences, 2009 (Perth, Australia, 30-Nov-2009 - 02-Dec-2009)
Journalism Education Association of Australia Inc.
2009
Abstract
At a time when circulation of newspapers in the USA, Europe and other developed countries, making some media expert declare that 'newspapers are dying? (Greenslade 2008), the Indian print media industry has been bucking the trend in the past decade. According to the World Association of Newspapers' report Indian newspaper sales increased by 35.51 per cent in the five year period between 2003 and 2007. The Indian Media and Entertainment sector is said to be twice as profitable as its global counterparts, according to an analysis of 37 publicly traded Indian companies whose gross profits grew by 31 per cent between 2003 and 2007 (Press Council of India 2008). Overall, in 2008, about 100 million copies of newspapers were sold in India (WAN 2008), whereas according to National Readership Survey as many as 222 million readers read an Indian newspaper in 2006 (Press Council of India 2008). This expansion of newspaper readership is at a time when television viewership and radio listener numbers too are rapidly multiplying in India. This paper takes a critical look at the reasons for this expansion in India, at a time when online media seems to be threatening the survival of newspapers in more advanced economies. The paper discusses current trends and strategies employed by media proprietors to maintain and expand their market share in a competitive environment. The paper also raises questions about the quality of journalism, and whether it is being compromised in these times of boom, in a rush to make money from this 'sunrise industry' in India.
Details
- Title
- Bucking the Trend: Indian Print Media
- Authors
- Usha M Rodrigues (Author) - University of Southern Queensland
- Publication details
- Proceedings of the 2009 Journalism Education Association of Australia Conference, pp.1-14
- Conference details
- Journalism Education Association of Australia (JEAA) Conference: Journalism Education in the Digital Age: Sharing Strategies and Experiences, 2009 (Perth, Australia, 30-Nov-2009 - 02-Dec-2009)
- Publisher
- Journalism Education Association of Australia Inc.
- Organisation Unit
- University of the Sunshine Coast, Queensland
- Language
- English
- Record Identifier
- 99449748202621
- Output Type
- Conference paper
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