Using Innovative Technology to Develop Sustainable Assessment Practices in Marketing Education

Justin Debuse; Meredith A Lawley

doi:10.1177/0273475311410848

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Using Innovative Technology to Develop Sustainable Assessment Practices in Marketing Education

Journal article

Peer reviewed

Using Innovative Technology to Develop Sustainable Assessment Practices in Marketing Education

Justin Debuse and Meredith A Lawley

Journal of Marketing Education, Vol.33(2), pp.160-170

2011

DOI: https://doi.org/10.1177/0273475311410848

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Abstract

assessment software

computer-based marking

feedback

action research

sustainability

Timely, constructive feedback on assessment is critically important to students and yet is increasingly difficult for time-poor academics to consistently provide. Marketing educators also face pressure to incorporate sustainability into both the curriculum and practices such as assessment. This article outlines the development of an innovative computer-based marking tool, SuperMarkIt (SMI), which promotes sustainability. Using an action research method, this article reports the results of the sixth cycle of review and improvement with data gathered from both educators and students. Results support the improvements in sustainability achieved by using SMI. Educationally, students report improved feedback quality in areas such as timeliness, legibility, constructiveness, personalization, and detail. Economically, academics report major increases in feedback quantity, and students report reductions in time and cost. Environmentally, SMI reduces reliance on paper as well as reducing travel required to submit and collect hard copy assessments. Continued development of SMI focuses on improving aspects related to technology adoption by educators.

Details

Title: Using Innovative Technology to Develop Sustainable Assessment Practices in Marketing Education
Authors: Justin Debuse (Author) - University of the Sunshine Coast - Faculty of Business
Meredith A Lawley (Author) - University of the Sunshine Coast - Faculty of Business
Publication details: Journal of Marketing Education, Vol.33(2), pp.160-170
Publisher: Sage Publications Inc.
Date published: 2011
DOI: 10.1177/0273475311410848
ISSN: 0273-4753
Organisation Unit: School of Business and Creative Industries; University of the Sunshine Coast, Queensland; USC Business School - Legacy
Language: English
Record Identifier: 99449736602621
Output Type: Journal article

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