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The influence on childhood eating habits of primary caregivers: An exploratory study
Conference paper   Open access   Peer reviewed

The influence on childhood eating habits of primary caregivers: An exploratory study

Michael Harker, Heidi Keast, Danielle Tracey, Courtney Vizer, Bree Quilty and Debra Harker
Proceedings of the 2009 Australian and New Zealand Marketing Academy Conference, pp.1-7
Australian & New Zealand Marketing Academy Conference (ANZMAC), 2009 (Melbourne, Australia, 30-Nov-2009–02-Dec-2009)
Australian and New Zealand Marketing Academy (ANZMAC)
2009
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Abstract

Information Systems obesity carers 8-11 year olds social marketing
The focus of this research project was to examine the ways that the primary caregiver influences childhood eating habits. Carers and children aged 8-11 years were the focus of the research. Qualitative research preceded the development of a self-completion questionnaire which was piloted before distribution through local primary schools. Stratified sampling was used to determine which local primary schools were going to be participants, and data analysis was conducted using a variety of statistical tests. Several major significant findings provide a foundation for future research. The findings show that children model their carer's snacking behaviour and the serving of meals can influence body weight. The implications from this research are that there is a need for more help and advice for carers on healthy feeding behaviours in the home.

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