The Blended Festivalscape and its Sustainability at Nonurban Festivals

David Gration; C Arcodia; Maria Raciti; R Stokes

doi:10.3727/152599511X13175676722564

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The Blended Festivalscape and its Sustainability at Nonurban Festivals

Journal article

Open access

Peer reviewed

The Blended Festivalscape and its Sustainability at Nonurban Festivals

David Gration, C Arcodia, Maria Raciti and R Stokes

Event Management, Vol.15(4), pp.343-359

2011

DOI: https://doi.org/10.3727/152599511X13175676722564

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Abstract

servicescape

blended festivalscape

non-urban

festival

triple bottom line

sustainability

This article identifies the major elements of festivalscapes at nonurban festivals and their implications for sustainable site management by event organizers. While research on the need to maintain and reinvigorate the servicescapes of retail precincts (e.g., shopping malls) and hotels is well documented, the same cannot be said of event venues and sites. There is a notable absence of research that explores how nonurban festival sites can maintain their unique natural environment attributes while sustaining consumer interest through incremental changes in the overall festivalscape. Two Australian festivals, Woodford Folk Festival (Woodford, Queensland) and the national Country Music Muster (Gympie, Queensland), are used in this article to illustrate the need for management intervention to create blended festivalscapes that achieve environmental, social, and economic goals-a Triple Bottom Line (TBL) measure of success.

Details

Title: The Blended Festivalscape and its Sustainability at Nonurban Festivals
Authors: David Gration (Author) - University of the Sunshine Coast - Faculty of Business
C Arcodia (Author) - University of Queensland
Maria Raciti (Author) - University of the Sunshine Coast - Faculty of Business
R Stokes (Author) - University of Queensland
Publication details: Event Management, Vol.15(4), pp.343-359
Publisher: Cognizant Communication Corporation
Date published: 2011
DOI: 10.3727/152599511X13175676722564
ISSN: 1525-9951
Organisation Unit: School of Business and Creative Industries; Indigenous and Transcultural Research Centre; University of the Sunshine Coast, Queensland; USC Business School - Legacy; Sustainability Research Cluster
Language: English
Record Identifier: 99449618602621
Output Type: Journal article

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