Journal article
Marketing Australian higher education at the turn of the 21st Century: A précis of reforms, commercialisation and the new university hierarchy
e-Journal of Business Education & Scholarship of Teaching, Vol.4(1), pp.32-41
2010
Abstract
This paper is a précis of the landscape of Australian higher education at the turn of the 21st Century. The reform and commercialisation of higher education in Australia introduced market forces and competition to an existing hierarchy of institutions. At the turn of the 21st Century, in the newly marketised, highly politicised sector of higher education, a reshuffling of universities status meant that many strived to differentiate and reposition themselves in the marketplace. The character of Australian higher education at that point in time is described, followed by a brief history of reforms which paved the way for the introduction of market forces to the industry. Marketisation and its implications are then summarised and the resultant new tiering of universities observed by Marginson and Considine (2000) is outlined.
Details
- Title
- Marketing Australian higher education at the turn of the 21st Century: A précis of reforms, commercialisation and the new university hierarchy
- Authors
- Maria Raciti (Author) - University of the Sunshine Coast - Faculty of Business
- Publication details
- e-Journal of Business Education & Scholarship of Teaching, Vol.4(1), pp.32-41
- Publisher
- Australian Business Education Research Association
- Date published
- 2010
- ISSN
- 1835-9132
- Copyright note
- Copyright © 2010 e-JBEST. Reproduced with permission of the publisher.
- Organisation Unit
- School of Business and Creative Industries; Indigenous and Transcultural Research Centre; University of the Sunshine Coast, Queensland; USC Business School - Legacy; Sustainability Research Cluster
- Language
- English
- Record Identifier
- 99449617102621
- Output Type
- Journal article
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