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Year: 2018
Publication Details: Proceedings of the 2018 Australian and New Zealand Marketing Academy Conference / pp.438-441
Editor(s): Conduit, Jodie; Plewa, Carolin; Wilkie, Dean (eds)
Resource Type: Conference Paper
Reviewed: Reviewed
Year: 2016
Publication Details: Corporate Communications: An International Journal / Vol. 21, No. 4, pp.483-499
Resource Type: Journal Article
Full Text: Full Text
Reviewed: Reviewed

Year: 2013
Publication Details: Proceedings of the 2013 Australian and New Zealand Marketing Academy Conference / pp.1-7
Resource Type: Conference Paper
Full Text: Full Text
Reviewed: Reviewed
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