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Year: 2005
Publication Details: Proceedings of the 2005 Australian and New Zealand Marketing Academy Conference / pp.52-58
Editor(s): Purchase, S (ed)
Resource Type: Conference Paper
Full Text: Full Text
Reviewed: Reviewed
Year: 2000
Publication Details: Qualitative Market Research: An International Journal / Vol. 3, No. 4, pp.207-214
Resource Type: Journal Article
Reviewed: Reviewed

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