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Year: 2010
Publication Details: Journal of Business Research / Vol. 63, No. 2, pp.111-115
Resource Type: Journal Article
Reviewed: Reviewed

Year: 2009
Publication Details: Proceedings of the 2009 Academy of Marketing Conference
Resource Type: Conference Paper
Full Text: Full Text
Reviewed: Reviewed
Year: 2008
Publication Details: Proceedings of the 2008 World Social Marketing Congress / pp.1-18
Resource Type: Conference Paper
Reviewed: Reviewed
Year: 2008
Publication Details: Proceedings of the 2008 Conference of the Australian and New Zealand Marketing Academy / pp.1-8
Editor(s): D. Spanjaard, S. Denize and N. Sharma (eds)
Resource Type: Conference Paper
Full Text: Full Text
Reviewed: Reviewed
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