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Year: 2014
Publication Details: e-Journal of Social & Behavioural Research in Business / Vol. 5, No. 1, pp.25-35
Resource Type: Journal Article
Full Text: Full Text
Reviewed: Reviewed
Year: 2011
Publication Details: Proceedings of the 2011 Australian and New Zealand Marketing Academy Conference / pp.1-9
Editor(s): M. MacCarthy (ed)
Resource Type: Conference Paper
Full Text: Full Text
Reviewed: Reviewed
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