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Add  Geographic Proximity and Disadvantaged Students' University Participation
Authors: Raciti, M | Dale, Joshua
Year: 2018
Subject: FoR 1303 (Specialist Studies in Education)
Publication Details: Proceedings of the 2018 Australian and New Zealand Marketing Academy Conference / pp.480
Editor(s): Conduit, Jodie; Plewa, Carolin; Wilkie, Dean (eds)
Resource Type: Conference Abstract
Reviewed: Reviewed
Add  Sponsor Bonding: An Australian Cricket Field Study
Authors: Vance, L | Raciti, M | Lawley, M A
Year: 2018
Subject: FoR 1505 (Marketing) | sponsorship | community | engagement
Publication Details: Proceedings of the 2018 Australian and New Zealand Marketing Academy Conference / pp.438-441
Editor(s): Conduit, Jodie; Plewa, Carolin; Wilkie, Dean (eds)
Resource Type: Conference Paper
Reviewed: Reviewed
Add  The Risk Ecology of Widening University Participation
Authors: Raciti, M
Year: 2018
Subject: FoR 1303 (Specialist Studies in Education)
Publication Details: Proceedings of the 2018 Australian and New Zealand Marketing Academy Conference / pp.740
Editor(s): Conduit, Jodie; Plewa, Carolin; Wilkie, Dean (eds)
Resource Type: Conference Abstract
Reviewed: Reviewed
Add  Co-creating digital services with vulnerable consumers for marketing impact
Authors: Russell-Bennett, Rebekah | Raciti, M
Year: 2017
Subject: FoR 1505 (Marketing) | service design | social support | digital
Publication Details: Proceedings of the Australian and New Zealand Marketing Academy Conference (ANZMAC) 2017 / pp.732-737
Editor(s): Rinbinson, Linda; Brennan, Linda; Reid, Mike (eds)
Resource Type: Conference Paper
Full Text: Full Text
Reviewed: Reviewed
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Add  Collaborative research in customer experience with zoos
Authors: Spinks, W | Riedmuller, Florian
Year: 2017
Subject: FoR 1505 (Marketing) | customer satisfaction | visitor experience | motivation.
Publication Details: Proceedings of the Australian and New Zealand Marketing Academy Conference (ANZMAC) 2017 / pp.863-866
Editor(s): Rinbinson, Linda; Brennan, Linda; Reid, Mike (eds)
Resource Type: Conference Paper
Full Text: Full Text
Reviewed: Reviewed
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Add  Exploring Indigenous Undergraduate Students’ ‘University Place’ Attachment
Authors: Raciti, M | Carter, J | Hollinsworth, D | Gilbey, Kathryn
Year: 2017
Subject: FoR 1505 (Marketing) | Indigenous Australians | university | third place attachment
Publication Details: Proceedings of the Australian and New Zealand Marketing Academy Conference (ANZMAC) 2017 / pp.540-543
Editor(s): Rinbinson, Linda; Brennan, Linda; Reid, Mike (eds)
Resource Type: Conference Paper
Full Text: Full Text
Reviewed: Reviewed
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Add  Innovating energy markets: a hybrid persona/segment approach
Authors: Russell-Bennett, Rebekah | Mulcahy, Rory | Letheren, Kate | McAndrew, Ryan | Swinton, Tim | Horroks, Neil | Ossington, Reid
Year: 2017
Subject: FoR 1505 (Marketing) | electricity | personas | household decision-making
Publication Details: Proceedings of the Australian and New Zealand Marketing Academy Conference (ANZMAC) 2017 / p.764
Editor(s): Rinbinson, Linda; Brennan, Linda; Reid, Mike (eds)
Resource Type: Conference Abstract
Full Text: Full Text
Reviewed: Reviewed
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Add  Reasons Underpinning Changing Australian Seafood Consumption Patterns
Authors: Birch, D | Hastings, Kathy | Lawley, M A
Year: 2017
Subject: FoR 1505 (Marketing) | seafood consumption | antecedents | intervention strategies
Publication Details: Proceedings of the Australian and New Zealand Marketing Academy Conference (ANZMAC) 2017 / pp.63-66
Editor(s): Rinbinson, Linda; Brennan, Linda; Reid, Mike (eds)
Resource Type: Conference Paper
Full Text: Full Text
Reviewed: Reviewed
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Add  To Tilt or Not-to-Tilt Interactive Mobile-Advertisements
Authors: Riedel, Aimee | Mulcahy, Rory
Year: 2017
Subject: FoR 1505 (Marketing) | interactivity | value | M-Shopping
Publication Details: Proceedings of the Australian and New Zealand Marketing Academy Conference (ANZMAC) 2017 / p.204
Editor(s): Rinbinson, Linda; Brennan, Linda; Reid, Mike (eds)
Resource Type: Conference Abstract
Full Text: Full Text
Reviewed: Reviewed
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Add  Transformative Service Research: A Systematic Literature Review
Authors: Hawley, Luke | Raciti, M | Lawley, M A
Year: 2017
Subject: FoR 1505 (Marketing) | transformative service research | consumer well-being | systematic literature review
Publication Details: Proceedings of the Australian and New Zealand Marketing Academy Conference (ANZMAC) 2017 / pp.712-719
Editor(s): Rinbinson, Linda; Brennan, Linda; Reid, Mike (eds)
Resource Type: Conference Paper
Full Text: Full Text
Reviewed: Reviewed
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Add  Better together: Co-creating value in an online support group
Authors: Parkinson, Joy | Mulcahy, Rory | Schuster, Lisa | Taiminen, Heini
Year: 2016
Subject: FoR 1505 (Marketing) | transformative services research | co-created value | netnography | online support groups
Publication Details: Proceedings of the 2016 Australian and New Zealand Marketing Academy Conference / pp.821
Editor(s): David Fortin, Lucie K. Ozanne (eds)
Resource Type: Conference Abstract
Full Text: Full Text
Reviewed: Reviewed
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Add  Identifying positional services: A consumer’s perspective
Authors: Boardman, Darren | Raciti, M | Lawley, M A
Year: 2016
Subject: FoR 1505 (Marketing) | services marketing | consumption goals | positional concerns | positional value
Publication Details: Proceedings of the 2016 Australian and New Zealand Marketing Academy Conference / pp.747-754
Editor(s): David Fortin, Lucie K Ozanne (eds)
Resource Type: Conference Paper
Full Text: Full Text
Reviewed: Reviewed
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Add  A preliminary exploration of local food marketing in Australia: A value cocreation lens
Authors: Fleischman, D
Year: 2014
Subject: FoR 1505 (Marketing) | food marketing | Australia
Publication Details: Proceedings of the 2014 Australian and New Zealand Marketing Academy Conference / pp. 1425-1431
Editor(s): Sharyn Rundle-Theile, Krzysztof Kubacki and Denni Arli (eds)
Resource Type: Conference Paper
Full Text: Full Text
Reviewed: Reviewed
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Add  Changing market and social research client-supplier exchange
Authors: Gardiner, M L | Lawley, M A
Year: 2014
Subject: FoR 1505 (Marketing) | value | market and social research | research project
Publication Details: Proceedings of the 2014 Australian and New Zealand Marketing Academy Conference / p.800
Editor(s): Sharyn Rundle-Theile, Krzysztof Kubacki and Denni Arli (eds)
Resource Type: Conference Abstract
Full Text: Full Text
Reviewed: Reviewed
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Add  Developing school-to-university pathways for Aboriginal and Torres Strait Islander peoples: A social marketing case study
Authors: Raciti, M | Powell, B | Czok, C | Copley, Nicole
Year: 2014
Subject: FoR 1505 (Marketing) | Aboriginal and Torres Strait Islander peoples | social marketing | higher education
Publication Details: Proceedings of the 2014 Australian and New Zealand Marketing Academy Conference / pp. 506-512
Editor(s): Sharyn Rundle-Theile, Krzysztof Kubacki and Denni Arli (eds)
Resource Type: Conference Paper
Full Text: Full Text
Reviewed: Reviewed
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