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Year: 2013
Publication Details: e-Journal of Social & Behavioural Research in Business / Vol. 4, No. 1, pp.1-11
Resource Type: Journal Article
Full Text: Full Text
Reviewed: Reviewed
Year: 2013
Publication Details: Journal of Social Marketing / Vol. 3, No. 1, pp.8-27
Resource Type: Journal Article
Full Text: Full Text
Reviewed: Reviewed

Year: 2013
Publication Details: Journal of Consumer Marketing / Vol. 30, No. 3, pp.283-294
Resource Type: Journal Article
Full Text: Full Text
Reviewed: Reviewed

Year: 2012
Publication Details: Proceedings of the 2012 International Social Marketing Conference / pp.221-226
Resource Type: Conference Paper
Full Text: Full Text
Reviewed: Reviewed
Year: 2010
Publication Details: Proceedings of the 24th Australian and New Zealand Academy of Management Conference / pp.1-18
Editor(s): B. Gurd (ed)
Resource Type: Conference Paper
Full Text: Full Text
Reviewed: Reviewed
Year: 2010
Publication Details: Journal of Business Research / Vol. 63, No. 2, pp.111-115
Resource Type: Journal Article
Reviewed: Reviewed

Year: 2009
Publication Details: British Food Journal / Vol. 111, No. 5, pp.436-451
Resource Type: Journal Article
Reviewed: Reviewed

Year: 2009
Publication Details: Proceedings of the 2009 Conference of the Australian and New Zealand Marketing Academy / pp.1-10
Editor(s): D. Tojib (ed)
Resource Type: Conference Paper
Full Text: Full Text
Reviewed: Reviewed
Year: 2008
Publication Details: Proceedings of the 2008 Australian and New Zealand Marketing Academy Conference / pp.1-7
Editor(s): D. Spanjaard, S. Denize and N. Sharma (eds)
Resource Type: Conference Paper
Full Text: Full Text
Reviewed: Reviewed
Year: 2008
Publication Details: Proceedings of the 22nd Australian and New Zealand Academy of Management Conference / pp.1-15
Editor(s): M. Wilson (ed)
Resource Type: Conference Paper
Full Text: Full Text
Reviewed: Reviewed
Year: 2008
Publication Details: Proceedings of the 2008 World Social Marketing Congress / pp.1-18
Resource Type: Conference Paper
Reviewed: Reviewed
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