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Year: 2013
Publication Details: e-Journal of Social & Behavioural Research in Business / Vol. 4, No. 1, pp.1-11
Resource Type: Journal Article
Full Text: Full Text
Reviewed: Reviewed
Year: 2013
Publication Details: Journal of Social Marketing / Vol. 3, No. 1, pp.8-27
Resource Type: Journal Article
Full Text: Full Text
Reviewed: Reviewed

Year: 2013
Publication Details: Journal of Consumer Marketing / Vol. 30, No. 3, pp.283-294
Resource Type: Journal Article
Full Text: Full Text
Reviewed: Reviewed

Year: 2012
Publication Details: Proceedings of the 2012 International Social Marketing Conference / pp.221-226
Resource Type: Conference Paper
Full Text: Full Text
Reviewed: Reviewed
Year: 2010
Publication Details: Proceedings of the 2010 International Nonprofit and Social Marketing Conference / pp.166-170
Editor(s): R. Russell-Bennett, S. Rundle-Thiele (eds)
Resource Type: Conference Paper
Full Text: Full Text
Reviewed: Reviewed
Year: 2009
Publication Details: Proceedings of the 2009 Conference of the Australian and New Zealand Marketing Academy / pp.1-10
Editor(s): D. Tojib (ed)
Resource Type: Conference Paper
Full Text: Full Text
Reviewed: Reviewed
Year: 2008
Publication Details: Young Consumers / Vol. 9, No. 1, pp.7-16
Resource Type: Journal Article
Reviewed: Reviewed

Year: 2007
Publication Details: Proceedings of the 2007 Conference of the Australian and New Zealand Marketing Academy / pp.1007-1015
Editor(s): M. Thyne, K. R. Deans and J. Gnoth (eds)
Resource Type: Conference Paper
Full Text: Full Text
Reviewed: Reviewed
Year: 2007
Publication Details: Social Marketing Quarterly / Vol. 13, No. 4, pp.26-46
Resource Type: Journal Article
Reviewed: Reviewed

Year: 2007
Publication Details: Proceedings of the 2007 Academy of Marketing Conference
Resource Type: Conference Paper
Full Text: Full Text
Reviewed: Reviewed
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