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Year: 2020
Publication Details: Entrepreneurship and Organizational Change: Managing Innovation and Creative Capabilities / pp.135-148
Editor(s): Ratten, Vanessa (ed)
Resource Type: Book Chapter
Reviewed: Reviewed

Year: 2018
Publication Details: Journal of Strategic Marketing / Vol. Article in press
Resource Type: Journal Article
Reviewed: Reviewed

Year: 2012
Publication Details: Journal of Marketing Channels / Vol. 19, No. 4, pp.295-309
Resource Type: Journal Article
Full Text: Full Text
Reviewed: Reviewed

Year: 2007
Publication Details: Journal of Brand Management / Vol. 14, No. 6, pp.442-457
Resource Type: Journal Article
Reviewed: Reviewed

Year: 2007
Publication Details: Journal of Marketing Management / Vol. 23, No. 9-10, pp.1037-1054
Resource Type: Journal Article
Reviewed: Reviewed

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